Florence Ang
POP MARKETING™ Strategist
Florence has 10 years of experience in communications with 8 years of Entertainment PR specialization. As the founder of Red Dawn Communications, she has been a pioneer in creating unique brand experiences placing great emphasis on creative communications. Her conviction to do things differently, and the will to see her hard work bear fruit, has enabled Florence to successfully help clients like the Motion Picture Association, Mikoishi and film producers of
Singapore Dreaming excecute communications campaigns for both regional and international markets. Florence’s scope of experience covers both PR and marketing for the film and video gaming clients for programs covering Asia-Pacific, US and Europe. As a result of her unique expertise, Florence has managed to position Red Dawn Communications as one of Asia Pacific’s most prominent PR agency for media and entertainment companies counting SingTel and the Motion Picture Association as clients.
Florence had started her career in the Entertainment arena as Product Manager for 20th Century Fox Home Video and Disney Home Video where she launched video titles like
Star Wars and Toy Story. In 2001, Florence joined Warner Bros. Singapore as Publicist where worked on the full marketing campaign for film franchises like
Harry Potter and The Lord of the Rings Trilogy as well as Asian film projects like Warner Bros’ first Asian production,
Turn Left, Turn Right.
June Chow
POP MARKETING™ Manager
June has over 6 years of experience in PR. She first joined a boutique PR agency in Malaysia where she built a strong foundation with the agency’s key international accounts and handled PR for brands such as Club Med, Nestle, Coca-Cola, Caltex, Air France-KLM, LG Electronics, and Proton.
She joins Red Dawn Communications after her stint with Air Asia’s internal communications department where she handled extensive projects at AirAsia such as the company’s F1 sponsorship, inaugural route launches as well as other initiatives and announcements about new services and products. With the company, she was also closely involved in CSR projects, AGM announcements, government lobbying and other corporate communications matters.
With Red Dawn Communications, June helps handle client and media relations including strategic counsel and helping to identify, develop and pursue communication opportunities for the agency’s clients.
Maeva Sauve
POP MARKETING™ Associate
Maeva's motto is “people who succeed are those who have tried”. She believes it requires a certain amount of risk taking to deliver her best work performance.
Maeva previously worked in the French media industry as a TV Production Assistant on an entertainment show and as a journalist for lifestyle and design magazines. She also has experience as an intern at an advertising agency after she lived in Singapore for an exchange semester at Singapore Management University. With Red Dawn Communications, she now helps produce for PR and marketing for the agency’s clients in addition to being a creative producer for client specific projects.
Always keen on discovering new ways of living and working, she truly believes that “difference is a rich source of learning”. Maeva never misses the opportunity to travel the world and meet people from different cultures. When she is not backpacking in Southeast Asia, she likes exploring museums, attending arts performances, swimming, and dancing “to express my joie de vivre!”
Cherlyn Lim
POP MARKETING™ Associate
Cherlyn is currently interning at Red Dawn Communications. Some of the projects she has worked on include PR for Wii Sports Resort, Animation Asia Conference as well as Anime Festival Asia.
As a major in Chinese Studies at Ngee Ann Polytechnic, Cherlyn is effective bilingual and also provides translation assistance for the agency’s clients when necessary, drafting press releases in both English and Chinese.
Chua Pei Xuan
POP MARKETING™ Associate
Pei Xuan is a Ngee Ann Polytechnic Mass Communications student majoring in PR and Marketing. As an intern with the agency, Pei Xuan assists with developing new media PR strategies and helps draft press releases and handles media relations on a regular basis.
Pei Xuan enjoys the environment where she can explore the wonderland of PR and communicating with people from different backgrounds and culture. She has plans to travel aboard extensively to further expand her experience about culture diversity.
Sarah Yeo
POP MARKETING™ Associate
Sarah is a final year student at Ngee Ann Polytechnic, majoring in Chinese Studies. Currently interning at Red Dawn, Sarah provide PR support with the agency’s retainer clients – SingTel (for mio TV) and Brother.
Through this period with the agency, she has managed to broaden her experience of media and entertainment beyond what she has learnt at school. A strong lover of Japanese martial arts Aikido, she believes that her training helps with her concentration and aims to achieve her Black Belt one day. She also hopes to travel to Japan to learn more about Aikido, the Japanese language and to experience the rich culture and heritage the country has to offer.
Jean Wong
POP MARKETING™ Associate
Jean is a 2nd year student at the University of Melbourne, where she is reading a double major in Media and Communications, and International Studies. As an intern with Red Dawn during her vacation break, Jean is excited to embark on research and project implementation responsibilities for cross media marketing and PR campaigns.
As a student living abroad in Melbourne, she believes the experience has made her much more independent. While she hopes to travel the world after she graduates, Jean is now content to enjoy a good book over a cup of freshly brewed coffee.
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