Red Dawn Communications can help create high-impact, yet cost-effective, marketing strategies. Partnering with some of the most experienced professionals in the entertainment industry, we can work with clients to develop and execute plans that drive sales of products and services through exposure in television, motion pictures, radio, videogames, online and print. In addition, we can also offer visibility at large-attendance entertainment events such as concerts and exhibitions, as well as more exclusive celebrity events such as awards shows, movie premieres and charity functions.
We have created 5 service packages that clients can utilize. These packages can be combined or customized to suit the client’s marketing needs and budgets.
Red Dawn Communications is an integrated marketing agency that specialises in public relations. We believe in cultivating a two-way communication process to build media and influence relationships to achieve maximum outreach for any marketing or branding campaign for our clients.
All our POP MARKETING™ service packages include a combination of chosen PR services:
- Media relations and publicity (consumer press and trade)
- News releases
- Media meetings: press conferences, press briefings, interviews, one-on-ones
- Employee communications
- Customer communications
- Crisis communications
- Community outreach
- Special events and promotions (e.g. grand openings, sponsorships)
- Investor communications
- Media training
- PR performance measurement that includes media tracking as one of several measurement tools
For developing companies' profile with initial public relations activity.
Services offered:
- Strategic POP MARKETING™ and publicity plan aimed at getting media interested
- Selecting appropriate media and journalists and introducing clients to them
- Drafting and distributing of media releases or background fact sheet to journalists
- Post release distribution follow-up to ensure maximum media exposure
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Complete Event Management Services to raise the profile of your company/product by organizing events of mass appeal with unique concepts that will help communicate and "pop out" from advertising clutter. This package encompasses all types of events, from press conferences to exhibitions and seminars, outdoor mall events, evening social events and charity dinners.
Services offered:
- Concept creation and crafting unique interactive experiences to maximize media interest
- Organization and co-ordination of event
- Event promotion to media
- Post release distribution follow up to ensure maximum media exposure
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Aims to create high impact, yet cost-effective marketing strategies through our partnership with some of the most experienced professionals in the fashion and entertainment industry.
Services offered:
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Propelling news appeal beyond black-and-white business pages into colorful entertainment columns and TV coverage with celebrity endorsements and attendance at events-from private exclusive events to openings to consumer product launches
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Developing and executing strategic POP MARKETING™ and publicity plans that drive sales of products and services through exposure in television, motion pictures, radio, videogames, online and print
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Offering visibility at large-attendance entertainment events such as concerts and exhibitions, as well as more exclusive celebrity events such as awards shows, movie premieres and charity functions as well as on television programs
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Creating opportunities for greater visibility and exposure.
Services offered:
- Sponsorship solicitation
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Developing tie-in partnerships between client and media owners to maximize media exposure through both publicity and advertising
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Introducing clients to strategic alliance partners who share the same goals and demographic profiles to nurture awareness and understanding and creates long-term personal rapport between partners
- Using POP MARKETING™ sponsorship to generate exposure for client company and its' products
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By combining our creative and communication skills, we can design point of purchase (POP) creative materials as well as other advertising and marketing collaterals such as:
- Media kit (electronic or print)
- Corporate brochures, posters or flyers
- Invitation cards
- TV commercials or corporate videos
- Website design
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