Jotun Launches Most Advanced Cool Paint For Concrete Façades

‘Jotashield Extreme’ Extends Durability of Coatings with Infrared Reflective Pigment Technology for Heat Reflection

Singapore, 31 July 2009 – Norwegian-based Jotun Paints, one of the world's leading producers and suppliers of paints and coatings, nnounced today the launch of its newest product - ‘Jotashield Extreme', boasting heat reflective technology that leads to cooler painted surfaces and lower indoor temperature.

Using cutting edge pigment technology, ‘Jotashield Extreme’ reflects up to two times more heat energy from the sun. As a result of the advanced reflective feature of the paint that cools paint, building interior walls are quickly cooled, lowering overall electricity consumption since less air-conditioning is required, so house owners can enjoy energy savings!

By allowing longer protection for colours with Jotun’s advanced UV resistant pigment technology, ‘Jotashield Extreme’ colours have been proven to last two times longer than that of standard paints. The revolutionary 2x Heat Reflective technology and 2x UV Protection developed for ‘Jotashield Extreme’ helps enhance product durability and customers can enjoy an eight-year warranty of the product, one of the longest warranties provided in the market.

‘Jotashield Extreme’ offers a complete protection system of 8 years performance based on three key factors:

1. Firstly, proven special tropical climate formula enhances maximum durability against harsh tropical weather

2. The paint has a heat reflective feature that multiplies the cooling factor by two times, speeding up the cooling process as compared to standard paints. This quick cooling function allows less chemical reaction on the paint and extends the performance of the paint.

3. With a unique 2x UV Protected Colours feature that utilizes UV resistant pigment technology is used to lock in the colours, the paint colors are more fade resistant when exposed to sunlight.

"Taking into account Singapore’s climate conditions, the wide extent of commercial developments projects that are focused on green energy efficiency in Singapore ‘Jotashield Extreme’ is the first in the region to contain heat reflective pigments that lower the internal heat of homes by as high as three degrees Celsius. We are confident that ‘Jotashield Extreme’ will be a preferred choice for property developers, contractors and homeowners," said Mr Ulf Hansen, President of Jotun (Singapore) Pte Ltd.

“Jotashield Extreme is definitely a product that can play a significant role in helping buildings achieve a Green Mark award. This award is given in recognition of the protection and preservation of the environment and we are working towards achieving Green Mark status for ‘Jotashield Extreme’ from Singapore’s Building and Construction Authority (BCA),” added Hansen.

The combination of all its attributes – durability, two times heat reflectivity and two times UV protection – makes ‘Jotashield Extreme’ the most advanced exterior paint in the market today.

The technology combined research from both Jotun Pigment R & D centre in Norway, and Jotun South East Asia regional R & D centre and took 5 years to perfect. One of Jotun’s primary objectives is to have all of its worldwide companies accredited to ISO 9000.
Singapore’s office has achieved ISO 9001-2008 certification.

The company continues to strive for excellence in the research, development and production of quality products which offer value and performance. Jotun is also committed to continued investment in the development of environmentally friendly coatings.

‘Jotashield Extreme’ has been certified for Green Label under the Singapore Environment Council and is a completely green compliance product. It also meets International Green Label standards for tropical climates as ‘Jotashield Extreme’ does not contain any harmful materials or chemicals. With a dry film thickness of 70 to 90 microns – equivalent to two coats of paint applied via roller – Jotashield Extreme is not only green, it is also very economical at SGD $70 per five-litre can, and comes with 8 years guarantee.

‘Jotashield Extreme’ comes in 112 colours and has been formulated to be Multicolor Tintable as Jotun is the global pioneer in in-shop tinting systems and the only one in the region to adapt this cool pigment technology into its Multicolor Tinting system.

About Jotun

Jotun is one of the world’s leading manufacturers of paints, coating and powder coatings. The group has 71 companies and 40 production facilities on all continents. Jotun's operations cover development, production, marketing and sales of various paint systems and products to protect and decorate surfaces in the residential, shipping and industrial markets. The brand name symbolizes reliability and trust and its core values focus on Health, Safety and the Environment.'

Jotun (Singapore) Pte Ltd has been the catalyst in developing Jotun's presence in the region. Jotun has previously clinched projects such as the Sentosa Cove and the repainting of residential blocks in the Bishan/Toa Payoh Town Council both MCST and HDB Town Council. Currently, Jotun (Singapore) Pte Ltd continues to be responsible for business activities in Taiwan and Philippines. For more information, visit www.jotun.com/ap'

For more information, please contact:

Florence Ang
Red Dawn Communications
Tel: +65 6222 4704
Mobile: +65 9691 1404
Email: florence@reddawnpr.com