Tampines 1 celebrates Official Opening Weekend with SWOP Party for Charity

Adidas, Diva, Dorothy Perkins, Esprit, G2000, Springfield, and Topshop will donate SWOP Merchandise

Singapore, 7th July 2009 – Tampines 1, Singapore’s new generation mall for the young and trendy, will celebrate its Official Opening on Friday, 17 July 2009 at its Roof Garden with Guest of Honour Ms. Victoria Sharpe, Managing Director and CEO of Pramerica Real Estate Investors (Asia). Following the official opening on Friday, a SWOP Party will take place on the Roof Garden on Saturday, 18 July, as part of the official opening celebrations.

In less than three months since its soft opening in April 2009, Tampines 1 has livened things up in the East with over 170 tenants, featuring new brands to Singapore as well as new concepts shops. The mall had opened with more than 20 brands launching their first suburban stores, and has since transformed Tampines into a downtown retail experience providing shoppers living in the East a great alternative to shop for international fashion brands like Diva, Dorothy Perkins, Promod, Springfield, Topshop, Topman and Uniqlo.

The official opening takes place 100 days after the mall opened its doors to public on April 9, 2009. The opening ceremony will be marked by a spectacular laser show and a “Spring To Life” dance performance; after which renowned Australian speed painter Brad Blaze will perform on a spinning canvas for invited guests.

Sure-Win Lucky Dip and 8 Malls & More Lucky Draw

Shoppers who spend $80 from 17 July to 2 August 2009 (max. 2 same-day receipts) can take part in the mall’s sure-win lucky dip where they stand a chance to win $1,000 AsiaMall vouchers each week. Other prizes include F&B vouchers and shopping vouchers.

On top of Tampines 1’s lucky dip, shoppers can also participate in an “8 Malls & More Lucky Draw” from 10 July to 25 September where eight established malls will collaborate through a strategic mall alliance promotion, to offer shoppers more rewards to shop. Participating malls include: Tampines 1, Tiong Bahru Plaza, Century Square, Hougang Mall, White Sands, Liang Court, Jurong Point and Heartland Mall. Shoppers who spend a minimum of $50 in a single receipt at any of these 8 participating malls from 10 July till 25 September 2009, will stand to win one of these 8 new Mazda3 1.6L Sedan! In addition, there will be weekly draws at each mall where shoppers can also stand to win $1,000 worth of AsiaMalls vouchers.

In conjunction with the mall’s official opening celebrations, Xiao Bao Wang, Jeff Wang’s Taiwanese Street Snack Stall will run a "1999 seconds" offer where customers will receive a FREE bowl of mee sua. The offer will be available during 11.00am, 3.00pm, 5.00pm and 7.00pm and is valid only on Friday, 17 July 2009.

“We are proud to see Tampines 1 setting new retail trends in the shopping experience through an exciting array of retail concepts and interactive communication with its shoppers. Our mall promotions bring fun and entertainment, while promoting the new shops and F&B outlets to our shoppers. There has also been much planning in terms of the mall design and facilities to give our shoppers a totally new retail experience when they shop here,” said Stephanie Ho, General Manager of Asiamalls Management (South east Asia) Pte Ltd, the Property Manager for Tampines 1.

“I’ll also like to take the opportunity to thank our shoppers and tenants for their support since our opening. The mall’s retail mix combining such a wide range of apparel, accessories and services, many of which are new concept stores, makes the mall a “must-visit” shopping destination for anyone living in the East,” added Ho.

The SWOP Party helps encourage recycling where anyone can come by to exchange their clothes and accessories with others. Highlights of the SWOP Party include donations from popular fashion brands like Adidas, Diva, Dorothy Perkins, Esprit, G2000, Springfield, and Topshop, free flow of ice-cream for participants, and live DJ music. Additionally, there will be a SWOP-me Cosy corner, to keep accompanying partners who are there to support their friend/ spouses entertained.

SWOP @ TAMPINES 1

Date: 18 July 2009 (Sat)
Time: 4.30pm to 6.30pm
Venue: Tampines 1, Level 6 Roof Garden (Access via escalator next to Amore Living)
Admission: $5.00 (non-refundable) and at least 5 fashion items in good condition

A token will be issued for every donated fashion item that is in good condition. Participants can use the tokens to SWOP for fashion items. For every item SWOPed without a token, an additional $5.00 will be collected. All proceeds for the SWOP Party will go to Operation Hope Foundation (www.ohf.org.sg), a Singapore based charity organization that helps orphans and the poor through relief and development projects in third world countries. Items that are not taken at the end of the session will be donated to Salvation Army.

“Why throw away perfectly good clothes and accessories when you can give them a new home? I like to think of SWOP as a win-win situation: you get to offload unwanted clothes while refreshing your wardrobe, and charities receive much-needed support. I'm stoked that for the first time we have some great brands which are doing their bit for charity by contributing items to the SWOP pool,” said Tessa Wong, who has been organising Swop for two years and is co-organiser for the SWOP Party @ Tampines 1.

For more information on the mall and other Official Opening tenant promotions, please visit the Tampines 1 website www.tampines1.com.sg

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About the Property Manager of Tampines 1

AsiaMalls Management (South East Asia) Pte Ltd which is jointly owned by ARMF II (Mauritius) Limited and Guthrie International Holdings Pte Ltd

Owner of Tampines 1:

ARMF II (Tampines) Pte Ltd, a wholly owned subsidiary of ARMF II (Mauritius) Limited

Together, AsiaMalls Management Pte Ltd and AsiaMalls Management (South East Asia) Pte Ltd (collectively “AsiaMalls”) manage a total of more than one million sf of retail space across 5 malls: Tiong Bahru Plaza, Century Square, Hougang Mall, White Sands and Liang Court.

AsiaMalls also manages Central Plaza, a 20-storey office tower located next to Tiong Bahru Plaza and is the Retail and Marketing Manager for the new Tampines 1 retail development, completing end March 2009.

A strong believer in service excellence, AsiaMalls is the first property management company in Singapore to participate in SPRING Singapore’s Customer Centric Initiative and is among the pioneer companies to receive the Pro Family Business Mark.

AsiaMalls aspires to be a property manager that cares and delivers a unique, multi-sensory, five-star service experience for shoppers and optimum returns for stakeholders.

For media queries, please contact:

Florence Ang
Red Dawn Communications
+65 6222 4704 / +65 9691 1404
florence@reddawncommunications.com