Tampines 1 targets shoppers with all expenses paid trip to London Fashion Week

Mall organizes Spring to L1FE interactive marketing campaign to attract trendy urbanites

Singapore, 14 May 2009 – Tampines 1, the latest retail haven for urbanites living in the East, will roll out an extensive promotion campaign one month after opening its doors to the public. Starting from 15 May 2009, shoppers who spend $50* at Tampines 1 will get a chance to win a trip for two to London to attend London Fashion Week. Additionally, Tampines 1 will offer the winner a sponsored shopping spree at Topshop/Topman in London.

To encourage shoppers’ spending, Tampines 1 is offering attractive prizes in its “Spring to L1FE” lucky draw promotion that will run from 15 May to 28 June 2009. Prizes up for grabs are worth more than $35,000, including the grand prize: An all expenses paid trip for two to London Fashion Week, where the winner gets a free makeover and a sponsored shopping spree at Topshop/Topman in London.

The first 7,000 shoppers who spend a minimum $50* at Tampines 1 can also walk away with a “Magic Bean” which will spring quickly into a plant with little water and sunlight. Mystery prizes will appear on the plants where 111 shoppers stand a chance to redeem AsiaMalls shopping vouchers of up to $1,000 when their plant unfolds its buds.

From 15 May onwards, shoppers who spend a minimum of $150* can redeem a foldable limited edition UNIQLO bag, which will definitely be on the “It” list for all fashionistas.

Tampines 1 will be organizing interactive activities for shoppers at the mall as part of its Spring to L1fe marketing campaign to target trendy urbanites who are web savvy. At www.springtolife.sg, players are invited to create their own avatars and be able to “Spring to L1fe” off trampolines before recording their highest jumps. The top scorer for each week will win a $50 AsiaMalls shopping voucher while the player with the highest successful referrals will win a Sony Vaio Pocket PC worth $1,699.

Over the next two weekends, (16, 17, 23 and 24 May), Tampines 1 will invite shoppers to participate in a “Go Green & Grin” movement. A photo booth will be set up at the atrium where shoppers can “go green” and have photos of themselves with digitally enhanced green cheeks. The photos will be featured in a photo collage wall and will be submitted for Tampines 1’s Press Advertisement Audition. Shoppers whose pictures are selected will be featured in the mall’s press advertisement will receive $50 AsiaMalls vouchers.

On 16 and 17 May between 3pm to 6 pm, shoppers can take part in a “Bounce and Trounce” challenge where they have complete tasks such as sending an SMS or putting on a pair of pants while jumping on a trampoline.

On 23 and 24 May, between 3pm to 6pm, there will be a “Stick-On-It” Challenge where shoppers can put on a Velcro suit and have to jump as high as they can to stick themselves on the highest point possible on the Tampines 1 Velcro wall.

Tampines 1 offers shoppers a one-stop retail experience with a wide range of tenant mix ranging from fashion to F&B to technology, and health and beauty With more than fifty local and international fashion brands – from French apparel brands CACHE CACHE, PROMOD and S.T. LOUIS, to Korean contemporary ladies’ apparel brand MULANA to Shanghai Silk Group’s LILY (featured in Click! – Singapore’s new fashion concept store), as well as Australia’s DIVA; Japan’s UNIQLO; Hong Kong’s fashion labels BOSSINISTYLE, G2000, HEROIC RENDEZVOUS, VEEKO and WANKO; Malaysia’s UNIVERSAL TRAVELLER and CARLO RINO; Spain’s SPRINGFIELD; Taiwan’s HANGTEN and NET and United Kingdom’s TOPSHOP, TOPMAN and DOROTHY PERKINS and ESPRIT from the United States.

The exciting line-up of fashion shops is complemented by Singapore’s very own fashion brands such as BUS STOP, bYSI, CHAMELEON, COUPLE LAB, DYEL, MAN MASTER, MATERNITY HOUSE, METALLURGY, MEZZO WEAR, MESSY, MITJU, NATURAL PROJECT, NEW MATERNITY, NODA SHOE, OUTFITTER GIRLS, PETALE JEWELLERY, PUNK STAR, QUEEN’S AVENUE, RECOIL, RUNWAY 75, SILVER CORNER, TREND CORNER, TWO ELEMENTS AND VOGUE.

For more information on Tampines 1’s mall weekend activities and on-going tenant promotions, please visit www.tampines1.com.sg. There is also a mall blog (www.tampines1.wordpress.com) for shoppers to provide feedback and share shopping experiences at the mall. The Tampines 1 marketing team updates the mall blog regularly and the Tampines 1 Facebook account where shoppers can find out more information about the variety of interactive activities happening within the mall.

* Note: Maximum 3 same-day receipts

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About the Property Manager of Tampines 1

AsiaMalls Management (South East Asia) Pte Ltd which is jointly owned by ARMF II (Mauritius) Limited and Guthrie International Holdings Pte Ltd.

Owner of Tampines 1:

ARMF II (Tampines) Pte Ltd, a wholly owned subsidiary of ARMF II (Mauritius) Limited.

Together, AsiaMalls Management Pte Ltd and AsiaMalls Management (South East Asia) Pte Ltd (collectively “AsiaMalls”) manage a total of more than one million sf of retail space across 5 malls: Tiong Bahru Plaza, Century Square, Hougang Mall, White Sands and Liang Court.

AsiaMalls also manages Central Plaza, a 20-storey office tower located next to Tiong Bahru Plaza and is the Retail and Marketing Manager for the new Tampines 1 retail development, completing end March 2009.

A strong believer in service excellence, AsiaMalls is the first property management company in Singapore to participate in SPRING Singapore’s Customer Centric Initiative and is among the pioneer companies to receive the Pro Family Business Mark.

AsiaMalls aspires to be a property manager that cares and delivers a unique, multi-sensory, five-star service experience for shoppers and optimum returns for stakeholders.

For media queries, please contact:

Florence Ang
Red Dawn Communications
+65 6222 4704 / +65 9691 1404
florence@reddawncommunications.com

Lien Xiuwen
Red Dawn Communications
+65 6222 4704 / +65 966 09387
xiuwen@reddawncommunications.com