Red Dawn Communications is appointed PR Agency for Tampines 1

Agency will spearhead PR initiatives for Singapore’s Newest Sub-urban Shopping Mall

Singapore, 11 February 2009 – Red Dawn Communications announced today that the agency has just been appointed to handle PR for Tampines 1. The agency is tasked to proactively direct and implement the public relations programs for the upcoming launch of Singapore’s newest sub-urban shopping mall scheduled to open by early April 2009.

Tampines 1 is Singapore’s newest sub-urban mall and is managed by AsiaMalls Management (South East Asia) Pte Ltd. Tampines 1 is set to bring a breath of metropolitan lifestyle to the Tampines area with key tenants that include Amore Fitness, Cold Storage, Challenger, as well as international fashion brands such as Esprit, Topshop, Topman, Springfield and Promod. Uniqlo, a highly anticipated casual wear brand from Japan, will open its first shop in Singapore at Tampines 1.

Strategically located next to Tampines MRT station, Tampines 1 sits on a prime site which was formerly home to DBS Tampines Centre and the Pavilion Cineplex. Slated to open by early April 2009, Tampines 1 will be a new architectural landmark in the East. With an estimated catchment of 315,000 residents, including 15,000 PMEBs working in the area, the new mall covers a lettable floor area of 260,000 square feet over six retail floors which includes a basement car park of 203 car park lots. About 180 tenants are expected to move in when it is completed.

"This win is an important one for us as we add a new client in retail management and we look forward to working with AsiaMalls to launch a series of PR activities leading up to the launch of Tampines 1,” said Florence Ang, Managing Director and Pop Marketing Strategist of Red Dawn Communications. “We are extremely excited to be part of the team to introduce new brands with the mall’s exciting tenant mix.”

“We look forward to working with Red Dawn Communications in creating an unique communications campaign that will appeal and reach out to our discerning shoppers who are both well travelled and internet savvy“ said Stephanie Ho, General Manager of AsiaMalls Management (South East Asia) Pte Ltd which is the Marketing and Retail Manager of Tampines 1.

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About Red Dawn Communications (www.reddawncommunications.com)

Red Dawn Communications was founded in 2003 by Florence Ang as a PR and marketing communications consultancy to help brands, companies and organizations communicate effectively using multi-disciplinary programs to a range of different audiences. The agency handled PR for key regional pop-culture events in 2008 including Games Convention Asia and Anime Festival Asia. Additionally, the agency also helps the entertainment industry communicate about itself in a variety of ways: from promoting movies, gaming and music events, to product placement in films and television shows, sponsorship endorsements for high profile entertainment personalities, as well as organizing exclusive private events for the industry.

Past and current client list include key players in the entertainment, interactive digital media and sports industries such as 20th Century Fox Film East, Electronic Arts, Games Convention Asia, Golden Village Multiplex, Motion Picture Association, Mediacorp Raintree Pictures, Singapore Rugby Union, SingTel (for mio TV), and United International Pictures.

About Retail and Marketing Manager of Tampines 1

AsiaMalls Management (South East Asia) Pte Ltd which is jointly owned by ARMF II (Mauritius) Limited and Guthrie International Holdings Pte Ltd.

Owner of Tampines 1:

ARMF II (Tampines) Pte Ltd, a wholly owned subsidiary of ARMF II (Mauritius) Limited.

Together, AsiaMalls Management Pte Ltd and AsiaMalls Management (South East Asia) Pte Ltd (collectively “AsiaMalls”) manage a total of more than one million sf of retail space across 5 malls: Tiong Bahru Plaza, Century Square, Hougang Mall, White Sands and Liang Court. AsiaMalls also manages Central Plaza, a 20-storey office tower located next to Tiong Bahru Plaza and is the Retail and Marketing Manager for the new Tampines 1 retail development, completing end March 2009.

A strong believer in service excellence, AsiaMalls is the first property management company in Singapore to participate in SPRING Singapore’s Customer Centric Initiative and is among the pioneer companies to receive the Pro Family Business Mark.
AsiaMalls aspires to be a property manager that cares and delivers a unique, multi-sensory, five-star service experience for shoppers and optimum returns for stakeholders.

For media queries, please contact:

Florence Ang
Red Dawn Communications
+65 6222 4704 / +65 9691 1404
florence@reddawncommunications.com

Evelyn Chua
Red Dawn Communications
+65 6222 4704 / +65 9761 2904
evelyn@reddawncommunications.com