POP MARKETING™ is about creating cutting-edge marketing campaigns and using marketing mix encompassing - publicity, events, promotions, below- the-line collaterals as well as Customer Relationship Management activities to reach out to clients’ customers.

We take pride in being one of the few PR firms in Singapore with a practice group dedicated to entertainment content: movies and electronic gaming. We help the entertainment industry communicate about itself in a variety of ways: from promoting movies and music events, to product placement in films and television shows, sponsorship endorsements for high profile entertainment personalities, as well as organising exclusive private events for the industry.

With POP MARKETING™ we develop integrated marketing programs for our clients using popular culture (music, movies, art, games, fashion) to find a connection point between the product and the consumer.

Clients can also bring their products and services closer to customers by creating a POP MARKETING™ environment that would allow customers a direct experience of brands and new products.

• Popular culture has strong influences amongst consumers.
  
  
• The marketplace is becoming more and more cluttered with advertising; customers are bombarded with advertising messages at every turn.
  
  
• High investment cost of Above-the-line advertising, on the other hand advertisers still have to compete for share of voice in a limited media space.
  
  
• Consumers are becoming less homogeneous and harder to define.
  
  
• The entertainment industry continues to be the fastest growing sector worldwide.